Visual & Brand Design. Visual Art & Fashion Creative.
Product and Industrial Design
Visual Storytelling
AI generated visual
Part of a Full Visual art Campaign for Tu Be’Av at Persona Creative Studio
Tel Aviv
B,DES G.Project
2024
Featured at Milan Design Week 2025
Symbiosis describes the relationships in nature between two different organism that depend on each other.
Human-Object Symbiosis
This project explores the relationships between humans and the objects around
them through a system of symbiotic furniture – a system that cannot exist without the user's actions and attention.
The three pieces of furniture offer a new perspective on the dependency and physical connection between humans and the objects that surround them.
They invite people to experience defamiliarization and re-examine furniture by challenging their functional essence,
inviting new ways of looking at and interacting with inanimate objects.
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Pop-up Experience
Visual storytelling, Creative Direction and Branding Design.
Created at Persona Studio
Tel Aviv
2025
A spatial design project translating Beynta Beauty’s visual and emotional world into a physical experience.
A refined interpretation of the brand’s world through space and atmosphere. The Beynta Café translates beauty into a spatial gesture — minimal, sensual, and quietly immersive.
[ Full Project ]
Branding & Visual Storytelling
2025
The proposal for WWD Festival envisions a space where web designers
from all over the globe are interconnected,
sharing ideas, pushing the boundaries of technology and design,
and shaping the future of the digital landscape.
[v]
Funiture design
The design concept was re-shaping the outline of archytipcal chair through new 3d lines.
5 mm aluminum / Sheet metal tech
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Campaign by Persona Studio
Styling: Tom Rozilio
Outfits : Alon Livne
Shot by Tamir Faingold
Creative concept, Art and Visual Direction, Video Editing.
Created at Persona Studio
Tel Aviv
2025
A video and stills campaign for Magnum to introduce two new flavors under the name Utopia. The idea was straightforward: every bite opens a gate to an utopian world. The visuals focused on translating that concept into an immersive experience—mixing bold imagery and a sense of escape to highlight the indulgence of the new flavors.
[Full Project]
2020-?
Created for different projects or occasions
and need a place to be shown
2025
Created as part of Persona Studio
Tel Aviv
2025
Full creative direction and visual content strategy for Fashion Week, overseeing all imagery and video production throughout the event. The scope included end-to-end content management, real-time backstage and runway documentation, and the development of a cohesive visual narrative across digital platforms, press, and PR channels.
[ Full Project ]
Castro
Photographed by Dudi Hasson
Creative Concept Development, Visual Direction and Video Editing
Created at Persona Studio
Tel Aviv
2025
Timeless Together is a wide-scale stills and video campaign for Castro Fashion . The concept tells the story of three simple narratives unfolding at the same time, coming together into one moment. With a focus on ease and clarity, the campaign captures timeless elegance without overcomplication—celebrating everyday connections in a visually striking yet accessible way.
[ Full Project ]
2024
Erom is a sleek coffee spot designed with a minimalist black and white theme reflecting its name, meaning "blank space" in an ancient language.
This design choice highlights the diverse coffee cultures featured within.
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Shalom Tower
TLV Municipality
Tel Aviv
2025
60 years celebration for Shalom Meir tower in Tel Aviv.
the main design concept is centered on simplicity and recognition.
I've placed the tower's linear shape at the forefront.
By exploring different interpretations of this iconic silhouette,
we illustrate how the essence of the tower remains recognizable, no matter the stylistic changes.
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Banding & Visual Storytelling
Branding
2023
Design concept and Full branding identity for a private members community in Tel Aviv.
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